See exactly how much you can save by negotiating, buying your own modem, and switching to a better provider.
Updated June 2026The average American household overpays by $30-50/month for internet service — that's $360-600/year that could be in your pocket. Most people never negotiate with their provider, rent equipment they could buy cheaply, or stick with a plan that no longer fits their needs. This calculator shows you exactly how much you can save with three proven strategies.
Savings estimates are based on industry averages. Actual savings depend on your provider and negotiation skills.
1. Call retention, not sales. When you call your provider, ask for "retention" or say "I'm thinking of canceling." Retention agents have authority to offer better deals. Have competitor pricing ready. Average savings: $15-30/month.
2. Buy your own modem and router. Stop paying $10-15/month in equipment rental fees. A quality modem ($60-100) and router ($50-80) pay for themselves in 8-12 months. Average savings: $13/month.
3. Switch providers every 12-24 months. New customer promotions are always cheaper than loyalty pricing. If your area has competition, switching can save $20-40/month. Use our State Comparison tool to compare options.
These tools might also help with your broadband cost questions.
Know what fees to negotiate away.
Establish your current baseline.
Bundling might save money too.
Measure savings impact on value.